U.S.A. Never Boring

GOAL

Explore Branding Alternatives for the United States of America

This exercise was done in a group with three other colleagues as part of a semester project. I acted as the technical lead and collaborated with a UI/UX designer, a 3D modeler, and a copywriter.

OBSTACLE

Implementing digital technology as part of the brand design.

Since this project was to fulfill the requirements of a Digital Media Masters degree, we felt it necessary to include a digital component. Furthermore, a simple website felt insufficient, and as we had the resource of a 3D modeler, we planned for an augmented reality experience.

Nobody in the group had any experience creating AR, so I became accountable for creating it. I used Unity with Vuforia to execute this.

Implementing customizations to the AR experiences would require the modification of the C# codebase. This would be my first experience coding anything with language.

SUCCESSES

We were able to include two AR prototypes with our final presentation. The first concept was a dice game that would suggest additional tourist attractions for players to visit.

The second concept was an interactive map.

As a group, we were also able to implement a cohesive gif instructional for how to use the system.