Sean Madrid

isShape Machine
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The Innovation of Brokering On-Chain

An Intuitive, Delightful Path to Trade Creation

Creating a brokerage system for NFTs presented a unique set of challenges. The team needed to verify the viability of brokerage as a use case in this domain while addressing the complex configurations of brokered trades—think bundles, expirations, escrows, and fees, all wrapped into one trade unit. Designing a UI that communicated this complexity intuitively was another major hurdle. Additionally, we had to ensure that the MVP release captured essential feedback to inform future iterations while balancing time constraints.